LJ — Building brands, products, and digital experiences

Selected work

Featured projects

Case studies and standout work — live products I designed and engineered, plus brand and business systems that prove the same standard.

Live

Protected

LiveBrandProductPlatform

BlueSky Audio Group

A modern listening ecosystem — brand, site, and the private platform that runs it.

Role — Founder · Brand Strategy · Product Design · Engineering

Next.jsTypeScriptTailwind CSSAuth.jsPrismaNeonVercelWebAuthn

View case study Visit site

Live

LiveProductFull-StackCommunity

Triple Take Anime

Three cousins. Three takes. Find your next anime through the arguments after the credits.

Role — Founder · Product Design · Full-Stack Engineering

Next.jsTypeScriptTailwind CSSAuth.jsPrismaNeonNetlifyWebAuthnJikan / AniList APIs

View case study Visit site

ConceptArchived

ConceptArchivedWellnessProduct

Ember

A side exploration into calm wellness product design — brand, UX, and a working prototype.

Role — Product Lead · Brand Identity · UX / UI Design · Product Planning

Product DesignBrand SystemsUX ResearchAI-assisted prototypingNext.js

View case study

import type { Metadata } from "next";
import { auth } from "@/auth";
import { prisma } from "@/lib/prisma";
import { provisionStudio } from "@/lib/awk";
 
export const metadata: Metadata = {
  title: "Northline Studio",
  description: "Premium web experiences, built to last.",
};
 
export const siteConfig = {
  name: "Client Brand",
  stack: "awk-v1",
  secured: true,
  theme: {
    accent: "#3D8BFF",
    radius: "1rem",
  },
  modules: ["auth", "studio", "insights", "cms"],
};
 
export default async function StudioPage() {
  const session = await auth();
  if (!session?.user) redirect("/login");
 
  const drafts = await prisma.post.findMany({
    where: { status: "draft" },
    orderBy: { updatedAt: "desc" },
    take: 12,
  });
 
  return (
    <main className="min-h-screen bg-zinc-950 text-zinc-50">
      <section className="mx-auto max-w-5xl px-6 py-24">
        <p className="font-mono text-xs uppercase tracking-[0.2em] text-sky-400">
          Studio

In Dev

Protected

In DevelopmentAgencySystems

Web Development Agency

A shared foundation for every site we build — continuity, speed, and security by default.

Role — Founder · Product Architecture · Engineering

Next.jsTypeScriptTailwind CSSAuth.jsPrismaNeon

View case study

Also featured

4+

Brands developed

6M+

Content views

726K+

Social engagements

Multiple

Production sites launched

Lab

Experiments & concepts

A browsable index of active ideas, prototypes, research, and unfinished concepts.

Concept

Audio2025–2026

Iris

Flagship speaker family concept for BlueSky — signature Iris pod, sculpted cabinet, and a quieter visual language for serious listening. Design exploration; engineering details withheld.

Product design
Industrial design
Brand systems

Select details under NDA

Related project

01 / 09

About

Founder. Builder. Systems thinker.

I’m LJ (Lee Jones III) — founder, designer, developer, and creative strategist. I build owned digital products: public sites paired with private studios companies can actually run. I also founded BlueSky Audio Group as a registered company — brand, platform, and community under one roof.

I’m studying Business Administration at the University of Massachusetts while building BlueSky, Triple Take Anime, and a web development agency with co-founder Jahmir Swopes. School sharpens how I think about markets and people; the companies are where that thinking has to hold up.

I work across brand, product, and engineering — and I use AI deeply to move faster on research, prototyping, and shipping without handing over taste or decisions. The through-line is the same: clarity, calm interfaces, and systems that stay coherent after the first impression.

Some work is public. Some stays limited by design — especially product and engineering details inside BlueSky. Either way, the standard is premium, intentional, and built to last.

Capabilities

Design

Product DesignBrand SystemsDesign SystemsPrototypingCreative Direction

Engineering

Next.jsTypeScriptReactTailwind CSSAuth.jsPrismaNeonFramer Motion

Strategy

FoundingProduct StrategyBrand PositioningNarrative DesignGo-to-MarketAI-assisted workflows

Open the Origin Archive for early versions and unfinished work — or write ljonesthe3@gmail.com.

Contact

Let’s build something premium.

Open to select collaborations, founding partnerships, and product work that demands craft.

ljonesthe3@gmail.com View work

LJ

Featured projects

BlueSky Audio Group

Triple Take Anime

Ember

Web Development Agency

BlueSky Audio Lab

The Listening Room

Interpersonal Skills Handbook

Experiments & concepts

Iris

Iris Reference

Iris Bookshelf